From Vine to Vision

Crafting Compelling Visual Narratives for Castello del Poggio & Zonin Prosecco

Overview: Over a two-year collaboration, I partnered with Castello del Poggio and Zonin Prosecco to develop high-quality visual content that reflected their Italian heritage and resonated with their U.S. audience. This partnership included seasonal campaigns that required strategic planning, creative direction, and full-scale production across photography and video.

The Challenge: Castello del Poggio and Zonin Prosecco needed to position their products as both premium and approachable in a saturated wine market. Their U.S. marketing team required consistent, visually cohesive assets that could elevate their storytelling across digital, print, and retail environments.

My Role:

• Creative Direction
• Campaign Development
• Photography & Video Production
• Team Management
• Content Strategy Consultation

The Solution: I led the creative development and execution of multiple seasonal content campaigns, each tailored to their brand values and marketing goals. This included:

• Visual moodboards and campaign concepts
• Location scouting, styling, and set direction
• Full-day shoots with lifestyle, product, and environmental photography
• Short-form video content for social media
• Multi-format delivery optimized for IG, web, and promotional print

Results:

• Strengthened visual identity across two product lines
• Higher engagement on key seasonal posts and campaigns
• Visual assets used in marketing collateral, event materials, and social content
• Maintained as a go-to creative partner for two full calendar years

 

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Takeaway: This case study reflects my ability to lead brands from vision to execution, aligning strategic creative direction with deliverables that perform across touchpoints. It also demonstrates the power of consistent content creation with a long-term brand vision in mind.